At 5PM March Madness viewers are hungry and play games on their mobiles during tournament viewing! Using passive mobile metering and USA TouchPoints e-diary data, RealityMine has revealed the mood and devices used across a viewer’s day.
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Delving deeper into the behavior of March Madness viewers, RealityMine have used audio fingerprint technology and USA TouchPoints e-survey data to draw insights about snacking, recall of commercials, viewing methods and more.
March Madness is renowned for its popularity with advertisers; RealityMine have collected and analysed passive and e-diary data to gain an insight into the behavior, media consumption and emotions of the March Madness audience.
Brand advertisers are being offered a window into consumer behavior during three of this year’s key sporting events, thanks to data collected by mobile passive behavior tools, technologies and big…
New Research from Spark, RealityMine Shows Sports TV, Mobile Use Reach Highs on Selection Sunday Unlike many sporting events, March Madness seems to tip off at championship intensity, according to…
Introduction: With March Madness gaining momentum in viewership and ad spend over the recent years, advertisers now have a golden avenue in live sports to tap into other than Super...
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