Breaking Through Walled Gardens: Harnessing First Party And Third Party Data to Unlock Actionable Social Media Insights
12 March 2025 • Volkswagen set out to boost brand likeability and consideration among car buyers and drivers, launching #YourWagen, a multi-channel campaign spanning TV, Digital, Social, Video on Demand (VOD), and Out-of-Home (OOH). But measuring effectiveness across these diverse media—especially within the walled gardens of social media—posed a significant challenge.
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Social Media
Go beyond likes to understand real engagement
Track how users interact with content, creators and competitors across major platforms.
Creator engagement tracking
Format and platform comparisons
Brand and advertising interaction