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2024
‘Craig Parker’s 10-Year Journey: Growth and AI Innovations’
1 October 2024
For the past 10 years, Craig Parker, Product Manager, has played a key role at RealityMine, helping shape the company’s biggest products. He is now involved in projects that will revolutionise the industry.
In this interview, Craig reflects on how his path mirror’s RealityMine’s evolution, and looks ahead at what the future with AI brings. Read more >>
‘Is your social media advertising optimised?’
15 August 2024
In the ever-evolving digital advertising landscape, understanding where and how to allocate ad spend can be the key to optimising marketing strategies. Do you know how your audiences interact with advertising on social media platforms? Read more >>
‘How RealityMine Connect has revolutionised audience measurement’
9 July 2024
Alex Sunnerstam, SVP of Data Partnerships, explains what RealityMine Connect is and how it can help you take your insights to the next level with its ability to capture comprehensive viewing data across multiple platforms and devices at home and on the go. Read more >>
‘Welcome Phil Miles’
2 May 2024
In April, we announced the appointment of Phil Miles as a Non-Executive Director. Miles joins the RealityMine board following an executive career in media and big tech, including senior leadership roles over nearly 20 years at Google and YouTube. Read more >>
‘TikTok Unraveled: Perceptions vs. Reality’
28 March 2024
For the second year in a row, RealityMine and AMPD Analytics have won the Best International Media Research at the Adwanted Media Research Awards 2024 (previously known as Mediatel).
The winning project, ‘TikTok Unraveled: Perceptions vs. Reality’ explores how TikTok user behaviour and attitudes in SE Asia compares to widely held perceptions and assumptions in the media. Read more >>
How to stay relevant in a crowded market
29 February 2024
Despite audiences spending more time watching streaming media (averaging around 3 hours per day), around 44% of viewers are considering cancelling their subscriptions.
Do you have a full understanding of what audiences watch at home & on the go, and are you really their top choice? Download the case study. Read more >>
