17 October 2019 • strategy
THE NEXT BIG THING IN MEASUREMENT
Much like the cultural transformation of the Renaissance, sparked by a return to classical ways of thinking, the audience measurement industry in Canada is in the midst of its own kind of rebirth, argues Rob Young, SVP of PHD Canada. Vividata has forayed into specialized product studies – including new ethnic consumer research – and has partnered with other companies on a passive media measurement initiative…
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