2020

18 June 2020 • MrWeb.com

Vividata and Ipsos Launch Canadian Audience Measure

Toronto-based not-for-profit consumer and audience insights company Vividata has extended its partnership with Ipsos, to roll out the latter’s iris online audience measurement solution in Canada. Launched last month through a partnership with mobile research tech firm RealityMine, Ipsos iris currently provides a ‘total view’ of how people in the UK use the Internet, and forms part of the global group’s contract to supply the UK’s online audience measurement standard from next January…
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18 June 2020 • Vividata.ca

Vividata & Ipsos Announce Partnership for Digital Audience Measurement with Ipsos Iris

In Canada, half of all internet traffic comes from mobile devices with 57% of advertising investments spent in the medium. There is an obvious need for a digital audience measurement system that matches the dynamism and importance of digital media. To meet this need, two industry leaders have partnered to provide a solution…
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14 May 2020 • MrWeb.com

MrWeb Insights in the Mobile Age

This Mobile Age supplement is the second of [MrWeb’s] special issues to celebrate 21 years as MrWeb – with the first, ‘Communities’ issues already approaching 3,000 opens and downloads. There’s been a big gap between the issues, for a variety of reasons some of which will be apparent: we hope all our readers are staying safe and your business coping somehow or other with the fear, difficulty and uncertainty brought by Covid-19…
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12 May 2020 • MrWeb.com

Ipsos and RealityMine in UKOM Panel Deal

Ipsos has partnered with mobile research tech firm RealityMine to create a cross-device panel measuring digital behaviour on smartphones, tablets and desktop computers. The panel will form part of Ipsos’ contract to supply the UK’s online audience measurement standard. Earlier this year UKOM, the body which defines this standard, appointed Ipsos as its new supplier from January 2021…
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12 May 2020 • Insights Association

Ipsos Partners With RealityMine To Deliver ‘Ipsos iris’ Panel

As the new standard in online audience measurement from 2021, Ipsos is leveraging RealityMine, the global leader in metering technology, to create ‘Ipsos iris’—with a cross-device, fully representative panel at its core. The Ipsos iris panel will comprise of 10,000 individuals who will install the RealityMine software on all their connected devices to truly understand reach and duplication across brands and accurately project audiences…
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12 May 2020 • Research Live

Ipsos and RealityMine partner on online audience standard

UK – Ipsos has partnered with metering technology firm RealityMine on the new online audience measurement standard. ‘Ipsos Iris’ comprises a panel of 10,000 people who will install RealityMine software on all their connected devices to gauge the size of a brand’s audience online more accurately. Iris will launch in January 2021, when Ipsos becomes the supplier for online measurement body UKOM (UK Online Measurement)…
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12 May 2020 • Mumbrella

Ipsos partners with RealityMine for new online audience measurement standard

Ipsos has announced a partnership with RealityMine, launching ‘Ipsos iris’ – an online audience measurement standard from January 2021. The announcement: As the new standard in online audience measurement from 2021, Ipsos is leveraging RealityMine, the global leader in metering technology, to create ‘Ipsos iris’—with a cross- device, fully representative panel at its core…
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6 May 2020 • MrWeb.com

Nepa and RealityMine in Behavioural Data Deal

Brand tracking and consumer science firm Nepa has partnered with mobile research tech firm RealityMine, to provide behavioural data technology for the former’s Omnichannel Path to Purchase and Digital Pulse solutions…
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6 May 2020 • Research Live

Nepa and RealityMine partner on behavioural data

UK & SWEDEN – Consumer research and analytics company Nepa and research tech firm RealityMine have partnered to combine digital behavioural and attitude data. The deal will combine behavioural and stated data across the purchase cycle, including shopper motivation, mindset and behaviour…
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29 April 2020 • MrWeb.com

Userneeds and RealityMine Link for Nordic Insights

Nordic MR specialist Userneeds has partnered with mobile research tech firm RealityMine, aiming to provide a more holistic view of the digital behaviour of Nordic consumers. With locations in Copenhagen, Stockholm and Helsinki, Userneeds provides access to a consumer panel of more than 300,000 Irish, Finnish, Danish, Swedish and Norwegian members…
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28 April 2020 • Insights Association

Userneeds and RealityMine Partner to Provide Key Insights on Nordic Consumers’ Digital Behavior

Nordic market research specialist Userneeds has partnered with RealityMine, a leader in unique insights into the mobile and digital lives of consumers, to provide a more holistic view of the Nordic digital consumer. Leveraging Userneeds’ consumer panel of 300,000+ Irish, Finnish, Danish, Swedish and Norwegian members and RealityMine’s RealityMeter technology…
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28 April 2020 • dagensanalys.se

UserNeeds och RealityMine slår ihop beteendedata med enkätsvar – lanserar i Norden

Nu ska danska UserNeeds tillsammans med RealityMine ta sig an det intressanta området – att slå ihop beteendedata med enkätsvar. RealityMines mätteknik ska användas på UserNeeds paneler i Finland, Danmark, Sverige, Norge och Irland. Resultat kommer visa hur olika profiler använder webb och appar samt hur de använder olika medier på PC, tablet och mobiler…
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28 April 2020 • Research Live

Userneeds and RealityMine partner on Nordic insights

UK – Nordic market research company Userneeds and research tech company RealityMine have joined forces to combine consumers’ digital behavioural data with validated surveys. The partnership will draw on Userneeds’ panel of Finnish, Danish, Swedish, Norwegian and Irish members and RealityMine’s passive metering technology…
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27 April 2020 • BHBIA.org.uk

The BHBIA congratulates the 2020 BOBI Award finalists

See below [link] for the highly commended entries. The winners will be announced at the Awards Ceremony which for 2020 will take place on 4th December at the BHBIA Winter Seminar. More information about the highly commended entries will be available over the coming weeks – i.e. you will be able to see the executive summaries for the real-life submissions…
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24 April 2020 • MrWeb.com

MrWeb 21 YEARS FEATURE: Little Did He Know

It’s been almost 13 years since Steve Jobs stood on stage at Moscone Center in San Francisco and introduced the world to the iPhone. At the time, Jobs knew that this device would change the way we communicate, browse and consume media, but it is likely that even he couldn’t have predicted the scale and ramifications of its impact on the future…
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21 April 2020 • MrWeb.com

MrWeb 21 YEARS FEATURE: You’ve Missed the Boat (continued)

‘You’ve Missed the Boat… but they’re Every 30 Minutes’. The concluding part of RealityMine CEO Chris Havemann’s upbeat look at the impact of mobile tech on market research. Today: Why MR firms are ‘fundamentally well-positioned’, and where the immediate opportunities lie…
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20 April 2020 • MrWeb.com

MrWeb 21 YEARS FEATURE: You’ve Missed the Boat

… but they’re Every 30 Minutes. Kicking off a week of coverage from our ‘Insight in the Mobile Age’ supplement, RealityMine CEO Chris Havemann looks at the continuing opportunity for market researchers in a world of consumers and media changed almost out of recognition by the mobile revolution…
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8 April 2020 • strategy

Expected increase in delivery is coming to pass

Vividata finds Canadians are more interested in UberEats and Instacart, while spending on Amazon is nearing holiday levels. A new report by consumer research firm Vividata shows that from December to March, both restaurant delivery app UberEats and grocery delivery service Instacart experienced triple digit growth in visitations among panelists of Metrica, Vividata’s passive digital measurement panel [powered by RealityMeter]…
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