Past Events and Webinars
F1 and RealityMine Webinar
The Real Time Truth of the Formula 1 Fan’s Digital Race Experience
In this Quirk’s award nominated case study, Formula 1 uses a duel-pronged approach supported by RealityMine’s RealityMeter technology and in-home ethnography from Walnut Unlimited to better understand their race fans’ digital experience. We discuss how in-home ethnography with eye-tracking and behavioural data technology across markets generated unique insights to help F1 to shape the future of their digital content strategy.
Nepa and RealityMine Webinar
How to do Path to Purchase Research: Sorting the Facts from Fiction
To provide a foundation for the analysis of ‘what’ shoppers are actually doing online, Nepa have partnered with RealityMine as its technology partner to further enable Nepa’s digital behavioral data solutions. Watch our 30-minute webinar hosted by Lindsay Parry, Managing Director of Nepa, Kit Sandford, Head of Analytics at Nepa and RealityMine CEO Chris Havemann. During this session, we explore how—by combining behavioral data collected through RealityMine’s passive metering technology and Nepa’s methodology and analytics to blend usage and attitudinal data—Nepa is able to provide a unique path to purchase offering that unites consumer survey, diary, behavioral, and attitudinal data.
Healthcare Research Worldwide and RealityMine Webinar
Information In – Influence Out
Many people with rare and invisible conditions turn to patient influencers who play a central role in spreading information and making connections to form a community. But, where do these advocates get their information from? How does the variability of the advocate’s day-to-day experience impact their communication? How do they spread their information? These are some of the questions that Healthcare Research Worldwide asked in a novel self-funded study conducted in early 2019. Join us on 4th September to learn how HRW was able to examine the flow of information into and out of patient influencer ecosystems using our RealityMeter technology to track media consumption on mobile and desktop.
ProdegeMR and RealityMine Webinar
The Power of Real-time Behavioural Data in the Video-on-Demand Era
With the number of subscription video-on-demand (SVoD) users worldwide at an estimated 283 million and the expectations of it continuing to skyrocket, ProdegeMR and RealityMine wanted to learn a little more about what drives consumers to watch videos on their mobile devices. Watch our 30-minute webinar hosted by RealityMine CEO Chris Havemann and Adam Portner, Vice President of Client Solutions at ProdegeMR to discover how access to real-time behavioral data can help researchers understand media content popularity, type of device used, and time spent engaged with the content…
The Quirk’s Event – London
Beyond the traditional. Why passive metering, and why now?
What exactly is passive metering and how does it work? What kind of data does it collect—and how does it collect this data compliantly? How can you use passive metering for your clients’ research projects? Watch our 30-minute webinar hosted by RealityMine CEO Chris Havemann and COO Chris Shaw to discover how to best utilise passive metering technologies to capture an accurate picture of consumer’s real digital behaviour…