From digital media consumption to path to purchase, from customer loyalty to marketing effectiveness, RealityMine enables research professionals to discover and validate new insights into their target audiences across a wide range of research projects. Check out these recent studies where RealityMine technology was used:

14 January 2020 • In this case study, Formula 1 uses a duel-pronged approach supported by RealityMine’s RealityMeter technology and in-home ethnography from Walnut Unlimited to better understand their race fans’ digital experience.

24 October 2019 • In this case study, GIM leverages RealityMine’s RealityMeter technology to help researchers better understand profiles and media usage of the Gen Z population.

September 2019 • In this case study, Ofcom commissioned Kantar and RealityMine to deliver a mix of survey and behavioural data to understand smartphone news consumption among adults in Great Britain.

9 August 2019 • In this case study, Healthcare Research Worldwide uses RealityMine’s RealityMeter technology to track media consumption on mobile and desktop to examine the flow of information into and out of patient influencer ecosystems.

14 February 2019 • In this case study, ProdegeMR leverages its engaged online panel of over 60 million registered members plus RealityMine’s RealityMeter technology to help researchers understand how and why people consumed video content during the 2018 holiday season.

1 November 2017 • In this case study, we leverage RealityMine’s passive data to understand how fast food mobile apps are used, while also assessing brand loyalty for the ‘Just Eat’ app.

7 September 2017 • In this case study, the Wall Street Journal leverages a blend of traditional and cutting-edge methodologies supported by Kadence International and RealityMine to better understand its customers’ needs and behaviours, how they interact with the brand and content, and gain a clear direction for future proofing the brand’s product portfolio.

A woman shopping online with a credit card

25 July 2017 • In this case study, we focus on a demographic which is highly influenced by research and engaged in technology, and a product category which has an abundance of influential material available online to take a look at a ‘day in the life’ of a millennial fashion shopper.

6 February 2017 • In this case study, we combine our passive metering technology, advanced analytics, and data fusion skills to enable Behaviour & Attitudes (B&A) and Eircom to compare and contrast actual behaviour versus stated behaviour.