2019

23 October 2019 • Research Live

RealityMine adds social advertising tool

UK – Market research tech company RealityMine has added a tool that allows researchers to see the ads opted-in users are exposed to on social media. After updating its metering technology, the company can now capture data and sponsored content that has been served to users of some social media platforms using its RealLife Social product…
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17 October 2019 • strategy

The Next Big Thing in measurement

Much like the cultural transformation of the Renaissance, sparked by a return to classical ways of thinking, the audience measurement industry in Canada is in the midst of its own kind of rebirth, argues Rob Young, SVP of PHD Canada. Vividata has forayed into specialized product studies – including new ethnic consumer research – and has partnered with other companies on a passive media measurement initiative…
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29 August 2019 • Research Live

Vividata, RealityMine, Ipsos and Delvinia launch passive panel in Canada

CANADA – Consumer and audience insights company Vividata has partnered with market research tech firm RealityMine, research and insights organisation Ipsos and data collection specialist Delvinia to launch a Canadian consumer and media passive panel. The panel, which the company claims is the first of its kind in Canada, will collect mobile behavioural data from consumers with their informed consent using RealityMine’s passive metering technology…
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1 August 2019 • Research Live

RealityMine boosts team with five new hires

UK – Market research tech company RealityMine has appointed new members of staff in research, engineering and project management. Dean Robinson has joined as data products engineer, responsible for developing data feeds for the company’s market research data platform. He reports to Gillian Bendel, data products technical lead…
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25 July 2019 • Research Live

RealityMine appoints panellist experience lead

UK – Market research tech company RealityMine has promoted Sarah Davis to the newly created role of panellist experience programme manager. Davis will be responsible for designing and leading the company’s panel experience strategy, working with clients, project managers and the technology team with the aim of improving opt-in, activation and retention rates for research projects…
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18 June 2019 • Research Live

MFour partners with RealityMine on mobile consumer data

US – Market research tech company RealityMine has joined forces with mobile research MFour to launch Connected Consumer Data™. The tool uses MFour’s always on mobile consumer panel and RealityMine’s RealityMeter to give clients a single-source continuous data set combining observed digital and location behaviour with validated surveys…
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7 June 2019 • BusinessCloud

RealityMine chairman appointed Mobica CEO

Global software services company Mobica has appointed its executive chairman Simon Wilkinson as permanent CEO. Wilkinson joined Mobica’s board of directors in March 2017 and the firm says he has played a key role in strengthening its customer footprint with a series of leading international brands including Google, Facebook, Intel, T-Mobile, Vodafone, Arm and Jaguar Land Rover…
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17 May 2019 • Research Live

RealityMine adds RealLife Data Feeds

UK – Market research technology company RealityMine has announced the rollout of additional data feeds across its RealLife products. This means measurement for Walmart’s US website and app, as well as more extensive global Amazon shopper data, is now available to its clients. More general app recognition has been improved with better algorithmic and manual validation…
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17 May 2019 • Daily Research News Online

RealityMine to Offer Amazon and Walmart Data Feeds

Mobile research tech firm RealityMine has rolled out a service called RealLife Data Feeds, offering measurement for Walmart’s US web site and app, alongside more extensive Amazon shopper data. RealityMine has UK offices in Manchester and London, and a base in Sydney, Australia, and provides individual level mobile usage data via the RealityMeter data collection tool…
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8 January 2019 • Research Live

RealityMine appoints new heads

UK – Market research technology company RealityMine has announced Billy Grant as its head of product and Anthony Shaw as head of customer success. Grant joined the company in 2018 having previously been custom research director at Hitwise. At RealityMine he has supported the company’s RealLife Shopper and RealLife Answers products…
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