8 April 2014 • MediaPost

You Want Engaged Fans During March Madness? Start With Selection Sunday

Now that it’s all over but the shouting (UCONN beat Kentucky for the championship last night), new research finds that advertisers should consider buying into the NCAA Basketball Tournament early—like Selection Sunday early—when broad engagement with the event runs deep. The research, from Spark, a unit of Publicis Groupe’s Starcom MediaVest Group and RealityMine, shows that unlike many other major sports events, consumer engagement for March Madness actually tips off “right away.”…