15 December 2015 • Research Live


UK — RealityMine, a provider of mobile market research technologies and consumer analytics, has received an £11.5m growth equity investment led by Kennet Partners. The round also included existing investors GP Bullhound Sidecar III LP and GMCA, among others…

14 December 2015 • MediaPost

TiVo, RealityMine Strike Olympic Measurement Deal With NBC

TiVo Research and RealityMine, in partnership with NBCUniversal, will provide single-source cross-platform measurement for the 2016 Summer Olympic games in Rio de Janeiro. The companies say the initiative will enable NBCUniversal to improve cross-platform measurement of TV, mobile and digital platforms to better understand consumer consumption

14 December 2015 • AdWeek

TiVo and NBC Partner for 2016 Olympics

TiVo Research and Reality Mine have partnered with NBC Universal to provide analysis and measurement of the 2016 Rio Olympics audience. For the entire games, which will air Aug. 5 2016 to Aug. 21 2016, TiVo Research will measure how, where, and when people are watching across multiple platforms…

19 October 2015 • MediaPost

Target Brings Halloween To Life With 360 Virtual Reality

Target is cooking up all kinds of digital treats for Halloween-obsessed parents, with a haunted virtual-reality experience on YouTube and a social network that will let kids maximize their candy haul. The YouTube video series is called “The House On Hallow Hill,” and includes several vignettes, all shot within a haunted mansion in St. Paul, Minn…

25 September 2015 • MediaPost

Second-Screen Multitasking Tops With TV News, Kids Shows

Second-screen multitasking activity is growing — with some areas such as TV news viewing and kids shows higher than other program genres. Nearly 30% of all TV viewers who watch TV news programming regularly used the second screen, according to the RealityMine, consumer behavior/market researcher. Children’s programming is the next big second-screen activity, posting a 28.4% number…

25 September 2015 • AdWeek

Who’s Using the Top 5 Social Networks?

Not all social media networks or applications are created equal. While some networks attract a broad audience, others attract a more specific group of users. RealityMine, which tracks mobile and behavioral analytics, conducted a study of 2,121 adult app users in the U.S. to find identify who the users are on Twitter, Facebook, Google+, Instagram and Pinterest…

20 August 2015 • MediaPost

Hungry For Advertising: Right Time For A Restaurant Message?

Speaking at MediaPost’s Cross-Channel Marketing Insider Summit, Jim Spaeth, chief product officer at RealityMine, says the holy grail for marketers continues to be getting the right ad to the right person at the right time. “But it not always easy to do,” says Spaeth. He says there is increasingly a complicated mix of factors to consider such as location, social setting, activities, emotions and the sequencing of events…

17 August 2015 • AdWeek

Infographic: How Mobile Use Varies Across Generations

While mobile usage increases from generation to generation, there are stark differences when it comes to how the different age groups interact with devices. Mobile research agency RealityMine collected data from 3,000 mobile users and discovered some expected as well as surprising trends…

12 August 2015 • MediaPost

Social Networking Preferred On Mobile, Tablets Favored For TV

As ad revenue trends from Facebook and its rivals make clear, social has become a mostly mobile pastime. Smartphones are predominantly being used for communication, social networking and task-oriented activities. To that end, messaging, talking and emailing still account for 45% of mobile usage, per new findings from RealityMine, which supports tools for market research…

5 August 2015 • Manchester Evening News

RealityMine doubles turnover after £750k from The North West Fund

Bosses at RealityMine said business has boomed ever since it secured a £750,000 investment from The North West Fund. The provider of mobile research technologies and behavioural data landed the cash six months ago and has since opened offices in Sydney, Chicago and San Jose…

21 July 2015 • MediaPost

Labor Day Searches – What Marketers Need To Know

Connecting with consumers during their time of need has been Google’s mantra for at least the past year. Will it rain? Where are the fireworks? How do I make the perfect hamburger? It doesn’t only happen on a smartphone. Data released Tuesday revealed that people become far more excited, happy, and confident on the July 4 holiday compared with an average day…

12 June 2015 • Research Live


UK — Market research tech and analytics company RealityMine has made Jonathan Briggs managing director of its Australia office.Briggs will be based in RealityMine’s new Sydney office and lead the expansion of its syndicated and custom research offerings around mobile, cross-device and media in that country…

8 June 2015 • MediaPost

Big Opportunity For Quick Little Ads

A new study from Juniper Research has found that advertising spend on smartwatches will reach $68.6 million by 2019, up from an estimated $1.5 million this year. The research, Digital Advertising: Online, Mobile and Wearables 2014-2019, found that growth will be fueled by the entrance of high profile brands such as Apple into the smartwatch arena…

1 June 2015 • MediaPost

Out-Of-Home Advertising Sets Up Mobile Search And Shopping

A new study by the Outdoor Advertising Association of American (OAAA), in association with RealityMine using USA TouchPoints, found out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. Consumers reported action responses, purchases, online searches, brand-related social media activity, etc., within a half-hour of exposure to OOH advertising 22% of the time…

21 May 2015 • Herald Boy

2015 MRMW Awards Winners Announced

Ericsson, RealityMine and Lumi were amongst the winners of the inaugural MRMW Awards 2015 held at the Wyndham New Yorker last night. The MRMW Awards are a celebration of innovation and excellence in the market research industry and aim to recognize the hard work of individuals who have achieved significant breakthroughs in mobile market research…

11 May 2015 • Research Live


UK — Mobile market research tech company RealityMine has launched its syndicated TouchPoints research service into the US Hispanic consumer market. The TouchPoints Hispanic panel will be comprised of 2,000 English-speaking, bi-lingual and Spanish-dominant consumers…

23 March 2015 • Daily Research News Online

Starcom MediaVest Rolls Out PACE Panel Worldwide

Media giant Starcom MediaVest Group (SMG) is expanding its PACE Panel platform, which combines media usage diary data, passive mobile usage data and custom research panel capabilities. PACE was developed in tandem with mobile research and analysis tech company RealityMine, using the proprietary platforms behind the global cross-platform syndicated study TouchPoints, originally created and launched by the IPA…

20 March 2015 • MediaPost

SMG Rolling Out Pace Panel ‘Knowledge Platform’

Starcom MediaVest Group (SMG) has begun the global expansion of its Pace Panel, a knowledge platform that combines custom research with media usage and mobile data. The platform was initially created with RealityMine, a company that provides consumer analytics and marketing data. The panel already has dataoutposts in the UK and U.S…

17 March 2015 • AdWeek

Researchers Find Optimum Time to Run March Madness Ads

Selection Sunday just hit, but who’s going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting for fully $85 million of the ad bucks spent on the wall-to-wall basketball tourney as of Friday. But when are the best times to run those ads? Rolfe Swinton of RealityMine says the key isn’t suspense…