On 5th July 2023, Meta launched Threads, a new social media app very similar to Twitter, which has seen drastic changes under the controversial leadership of Elon Musk. Some of...
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As King Charles III’s Coronation was an event of worldwide interest, attracting TV crews from over 125 countries, a UK TV audience of 18m and many millions more around the...
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'Uncovering detailed consumption habits of streaming services across APAC’ This award-winning case study is a joint submission from AMPD Research and RealityMine, which was successful in the Best International Media...
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The Opportunity The large mobile-first consumer markets in APAC represent a major battle ground for the global streaming (VOD) players and regional players. As competition increases, and economic headwinds hit...
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This blog post was originally published on hrwhealthcare.com. Imagine being newly diagnosed with a condition. Now imagine that when you google that condition you get old or conflicting information, or...
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Background Research shows that two-thirds of Canadians are tired all the time due to lack of sleep. The Dairy Farmers of Canada can play a role in helping Canadians get...
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Client Objective The News of the World, a nationally read top newspaper published in the UK, wanted to increase advertising revenue within their Sunday publication, and was particularly keen to...
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Background A major consumer product company was about to launch a new series of hair care products to two specific target audiences: women aged 18–30; and women aged 31-45. Previously,...
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Background The client, who has been a pioneering and leading market research company in Japan since 1960, creates globally unique and innovative business models that combine marketing "know how" with...
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