Case Study

Background Research shows that two-thirds of Canadians are tired all the time due to lack of sleep. The Dairy Farmers of Canada can play a role in helping Canadians get...

Client Objective The News of the World, a nationally read top newspaper published in the UK, wanted to increase advertising revenue within their Sunday publication, and was particularly keen to...

Background A major consumer product company was about to launch a new series of hair care products to two specific target audiences: women aged 18–30; and women aged 31-45. Previously,...

Background The client, who has been a pioneering and leading market research company in Japan since 1960, creates globally unique and innovative business models that combine marketing "know how" with...

Client Objective ICM was seeking the best in class mobile measurement solution to help a major network operator understand how mobile habits are set to change in the UK as...

Background RealityMine collaborated with Behaviour & Attitudes (B&A), Ireland’s largest independent market research company, and Eircom. Objective To evaluate the relative values of active and passive research. We specifically looked...