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‘TikTok Unraveled: Perceptions vs. Reality’
For the second year in a row, RealityMine and AMPD Analytics have won the Best International Media Research at the Adwanted Media Research Awards 2024 (previously known as Mediatel).
The winning project, ‘TikTok Unraveled: Perceptions vs. Reality’ explores how the TikTok user behaviour and attitudes in SE Asia compares to the widely held perceptions and assumptions in the media by leveraging RealityMine’s A/SVOD content measurement technology.