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Mobile phones are so embedded in everyday life that we often don’t consider the effect they have on our mood, or how the way we use them varies depending on how we are feeling.
The iPad celebrated their fourth year anniversary in 2014, at this point there was a great deal of speculation about the role of the device. With this in mind, RealityMine consider the changing applications of the tablet through data collected during June-July 2014.
The quadrennial event came to an end with Germany winning the World Cup – how did this turn of events influence American viewer’s behavior? Our data has revealed that US fans were two times more likely to feel bored while watching the match, read on for more insights into the behavior of US viewers.
RealityMine has analysed the data collected from viewers of the USA vs Germany game. We found a large number of World Cup fans viewed the match from their workplace, that’s almost four times the number of in-office viewings of any of other World Cup games!
Delving deeper into the behavior of March Madness viewers, RealityMine have used audio fingerprint technology and USA TouchPoints e-survey data to draw insights about snacking, recall of commercials, viewing methods and more.
March Madness is renowned for its popularity with advertisers; RealityMine have collected and analysed passive and e-diary data to gain an insight into the behavior, media consumption and emotions of the March Madness audience.