Social media is a powerful marketing tool for advertisers to engage and gain social recommendations at low cost. As such, it’s an important part of the mix for any brand marketer. To examine peoples brand interactions on social media, we have used our Touchpoints tool to explore the usage data of 2337 US panellists.

Our infographic demonstrates the differences in consumer behavior between different genders and generations.

brands and social media

You might be interested in our White Paper: the new Path to purchase for retailers.