Using passive mobile device data collected by RealityMine, we wanted to see exactly how people’s behaviour changes when connected to Wi-Fi as opposed to when they are on a cellular network.
Most market research is still performed using traditional Pen and Paper. Just yesterday I filled in a Gfk paper form for a recent car purchase, 8 pages of questions, but for some reason I still felt compelled to do it for no reason other than I liked the salesman at the dealer, which has already skewed the sample response!
RealityMine look at the passive mobile device data for three employees who went on holiday in Europe over the summer to analyze mobile device behavior when abroad.
One aspect of Apple’s iOS6 which has gained significant praise is the development of the panorama camera feature.
Panorama capture in iOS6 acts like a virtual wide-angle lens allowing users the ability to produce horizontal and vertical panoramas. While similar functionality has been available from third party applications, Apple’s built in solution has gained acclaim for the ease, quality and innovation it has brought to customers in this area.
Does Apple actually have a “maps problem”? Apple’s abrupt firing of Scott Forstall would suggest this was the case — the latest RealityMine data tells the story in more detail….