Mobile devices are increasingly being used to assist in all aspect of day to day life. RealityMine have investigated how Americans use technology in the office.
Almost 40% of people browsing travel sites do so on Mondays! RealityMine has used both USA TouchPoints e-diary and passive data to dig deep into the role that technology plays in the modern holiday planning process.
RealityMine has investigated the media consumption of in-store shoppers in order to understand how they can be reached most effectively by advertisers at the point of sale.
We asked a panel of U.S respondents a number of behavioral and media specific questions. We have selected the responses from all the shoppers in the panel in order to analyse the routines, media consumption and emotions of the average U.S shopper.
The rise of handheld technology in the home, and growing social media penetration has given TV a new dimension in the way it can interact with its audience. In our latest consumer insight we look at the rise of second screen within the home.
In the latest of RealityMine’s Consumer Insights series, we look at smartphone usage in 2013 and assess usage of the most commonly used apps.*
In our latest Consumer Insight, which is based on passively collected consumer behaviour analytics, we look at how consumers are using Android browsers.
RealityMine examines how age impacts mobile device use.
RealityMine look at how mobile app use varies between males and females.