Since the early 2000’s Black Friday weekend sales have become an American holiday tradition; marking both the beginning of the festive season and shopping mayhem for a large majority of households. In fact, 20% of RealityMine’s US based panelists surveyed told us that Black Friday is now one of their household’s family Thanksgiving traditions.
Deals that were once exclusive to Black Friday now extend across the entire Thanksgiving weekend, with each day boasting a catchy name and show stopping deals.
In the interest of understanding the way the US spent their hard earned cash across Thanksgiving weekend 2014, RealityMine surveyed 373 US based panelists during this period.
We found that Black Friday remains the most popular date for grabbing a deal, with 62% of Americans surveyed revealing that they shopped on this day. Cyber Monday came second in terms of the proportion of shopping, with 45% of people choosing to make purchases on this day.
Perhaps the most surprising insight drawn from this survey is the proportion of shoppers choosing to swap their turkey and trimmings for a bargain; 38% of panelists took shopped on Thanksgiving Day, with a greater portion of shoppers making purchases in consumer electronics than on any of the other dates.