Further to RealityMine’s acquisition of TouchPoints USA in November 2013, we are delighted to announce that Jim Spaeth and Alice Sylvester, two of the key visionaries behind the TouchPoints USA brand, have joined the RealityMine team as strategic consultants. Jim and Alice will be working on the development of the TouchPoints USA product going forward, and their ongoing involvement in the business will ensure that its customers benefit from both their valuable experience and continuity.
TouchPoints USA, which was formerly operated by Media Behavior Institute prior to RealityMine’s acquisition of the business, offers the most comprehensive and effective tools available to understand consumer media usage in everyday life. Its mobile phone-based eDiary product, in which participants record their media behavior at 30-minute intervals over a 10-day period, allows media planners, owners, buyers and sellers to build a full picture of consumers’ lives and their use of all media, enabling a better understanding of how to target marketing campaigns accordingly. The next TouchPoints USA data will be released in April 2014.
Jim Spaeth and Alice Sylvester have both played key roles in founding and building TouchPoints USA. Jim is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy, and Media Trust, an analytics consultancy providing media and advertising performance metrics employing innovative technologies. Prior to founding Sequent Partners, Jim served as President of the Advertising Research Foundation (ARF) for seven years.
Alice is also a partner in Sequent Partners, prior to which she held a variety of positions in research and planning at several major advertising agencies, including that of Senior Vice President, Account Planning Director at DraftFCB.
Both Jim and Alice are renowned and respected authors within their fields of expertise.
RealityMine’s CEO, Garry Partington, commented, “We are delighted that Jim and Alice have joined RealityMine with a brief to create a new and enhanced TouchPoints USA offer. The two of them have a wealth of knowledge and experience that will prove extremely valuable to TouchPoints USA’s customers as we look to further develop the product in the forthcoming months.”
Jim Spaeth added, “It’s an exciting time for TouchPoints USA and both myself and Alice are pleased to be working with the RealityMine team to take the product forward. With the combination of the TouchPoints USA eDiary and RealityMine’s passive metering technology, we will be able to offer media planners, buyers and advertisers an unprecedented view into consumer behavior, ensuring that customers will benefit even further from our unique data sources.”