Clients/Brands Will Benefit from Unique Consumer Lifestyle Insights and Media Consumption Data Captured During the Super Bowl and Winter Olympics
TouchPoints USA™, the only syndicated cross-platform consumer lifestyle media research service, is delighted to announce that it is ahead of schedule following the completion of upgrades for the next wave of TouchPoints USA data. Completing the upgrades ahead of schedule has enabled new owners RealityMine to capture vital lifestyle data and media consumption insights covering the recent Super Bowl and Winter Olympic games in Sochi on behalf of their clients, which include the world’s top media companies.
TouchPoints USA, acquired in December 2013 by UK-based RealityMine, offers the most comprehensive and effective tools available to understand consumer media usage in everyday life. Its mobile phone-based eDiary product uniquely captures consumer data every 30 minutes and the insights this provides allows media planners, owners, buyers and sellers to build a full picture of consumers’ lives and their use of all media, to enable a better understanding of how to target marketing campaigns accordingly.
The results of this most recent TouchPoints USA eDiary, will become available in April 2014 and as well as providing the regular insights into consumers’ lifestyle and media consumption during this period, it will also include analysis of ways in which media usage differed during the time of the Super Bowl and Winter Olympics.
Garry Partington, CEO RealityMine, commented, “TouchPoints USA leads the market as provider of the most robust view on actual consumer media behavior and we know that our customers rely on our twice-yearly eDiary data when planning and targeting their marketing campaigns. With the Super Bowl, there was far more at stake for our customers than just which team won as the result impacted directly on their advert’s effectiveness. We are delighted that we were able to deliver ahead of schedule, and to service our customers’ needs for speedy access to this data set, captured during two of this year’s key sporting events.”
About TouchPoints USA
Since 2011, TouchPoints USA has provided a nationally projectable picture of how consumers use media in the context of where they are, who they’re with, what they’re doing and how they’re feeling throughout the day and week. The service is the only syndicated study of its kind and provides vital insights to many of the world’s top media planning agencies, media companies and brands.
TouchPoints USA clients include Spafax, Katz Radio Group, Omnicom, Zenith, ESPN, OMD, PHD, Digitas, Mediavest, among others.
RealityMine was founded by mobile industry veteran Garry Partington and research expert Rolfe Swinton. Based in Manchester UK, the company is a leading provider of opt-in mobile passive behavior tools, technologies and big data analytics, and collects and analyzes data from mobile phones, tablets, desktop PCs and third party data sources, which can then be used to help businesses understand consumer behavior. Since launching the company in April 2012, RealityMine has expanded rapidly and its services are now live in almost every continent around the world. The company has offices in New York, Los Angeles and the UK.