This year, shoppers spent a record $4.45 billion online over the Thanksgiving weekend. Although e-commerce sales hit record highs this year, shoppers haven’t forgotten brick-and-mortar stores when hunting deals on Black Friday weekend.
In order to understand how America engaged in Black Friday weekend sales this year, RealityMine surveyed 326 American consumers who shopped over the weekend, including Black Friday, Small Business Saturday and Cyber Monday. While Black Friday remained as the main shopping day overall, Cyber Monday was distinctly the most popular day for searching deals online.
Altough our data showed that more people were shopping in-store than online, in-store shoppers were not totally isolated from the online deals, as 24% reported using a mobile device in-store. Perhaps they were checking if even better deals were available online?
After groceries, fashion & apparel, house & garden, consumer electronics and health & beauty were the most popular categories bought this Black Friday weekend.