Former EVP for Symphony Advanced Media Joins Single-Source, Cross-Platform Passive Measurement Technology Leader
RealityMine, a leading global provider of mobile market research technologies and consumer analytics, today announced that Tom O’Sullivan has been named Chief Revenue Officer.
In his new role, Tom will be responsible for building upon RealityMine’s position as leader in single-source, cross-platform passive measurement technology.
Prior to joining RealityMine, Tom spent more than five years as EVP, Business Development with Symphony Advanced Media. He is a veteran media measurement industry executive with more than 25 years of experience in helping marketers optimize their investment in market research tools and services. Tom has held executive level sales and marketing roles at Nielsen Media, Marketron Broadcast Solutions and Media Analytics Solutions.
“With RealityMine’s continued advancement as a leading innovator in cross-platform measurement technology, Tom’s experience will prove invaluable to our clients and the industry,” said Garry Partington, RealityMine CEO. “As the field of audience measurement expands and evolves, RealityMine intends on building upon the gains we have made, and Tom will play a central role in helping us achieve our vision.”
“Today, due to market fragmentation, marketers are faced with a multitude of challenges in identifying consumers’ attitudes and media usage behaviors,” said O’Sullivan. “RealityMine is a global leader in single-source cross media measurement and perfectly situated to provide marketers with in-depth consumer profiles identifying the proper messaging, time of day and media platform to optimize advertisers’ media spend.”
RealityMine uniquely combines proprietary passive behavioral metering technologies on mobile devices, tablets, PCs, and even home routers with active eDiary and in-the-moment survey tools to measure the attitudes and behaviors of over 50,000 consumers for over 350,000 days, generating over 1,000,000,000 actionable data points. This provides marketers with one of the richest behavioral and contextual data sets available.