RealityMine, a leading provider of mobile market research technologies and consumer analytics, today announced that it has been named as a finalist in two leading measurement and market research competitions.
RealityMine has been named a finalist for the 2015 Market Research in the Mobile World (MRMW) “Mobile Research Agency of The Year” award.
The MRMW Awards recognize innovation and excellence in mobile technology and the market research industry and highlights individuals and companies that have achieved significant breakthroughs in mobile market research. The winners will be announced during the MRMW North America Conference & Awards Gala taking place on May 19-22, 2015 in New York.
The nomination is in recognition of RealityMine’s transition in 2014 from a custom passive measurement tool to an easy-to-use syndicated behavioral data product – RealityMine TouchPoints – and for the company’s more than 200% year over year growth for the past three years. TouchPoints is in widespread use by many of the world’s leading media agencies, market research companies and a growing number of media companies and brands.
Additionally, RealityMine has been selected as a finalist in the I-COM Data Venture Challenge Awards.
The 3rd Annual I-COM Data Venture Challenge showcases top startups from around the world that leverage value from Marketing Data & Measurement as a major selling point of their product(s) or services.
The winners will be announced at a special Gala Awards Dinner ceremony to be held as part of the I-COM Global Summit in San Sebastian, Spain, during April 27-30th 2015.
RealityMine is being recognized for its pioneering research into how the context of consumers’ daily lives drives media consumption behaviors and receptivity to advertising.
RealityMine is the only global provider of demographically representative, consumer media consumption and mobile behavioral data. RealityMine generates this data through a combination of proprietary passive metering technologies that are combined with active eDiary and other in-the-moment survey tools that quantify the context of consumers’ lives and their cross-media consumption behaviors. By the end of 2015, RealityMine will be capturing data from more than 50,000 people representing more than 350,000 days of data and generating nearly 1,000,000,000 behavioral data points per year.
The data is used by companies to help them understand when consumers are most receptive to specific marketing messages, how consumers move along the path to purchase and what a “day in the life” of a target consumer is truly like.
“With mobile emerging as the most important platform in media and advertising today,” said Rolfe Swinton, RealityMine CRO. “It is critical that marketers gain a more granular and sophisticated understanding of how behavioral context influences consumer behavior and experience. That has been the driving mission of RealityMine and we are delighted to be recognized by two of the marketing and measurement research industry’s top organizations for the advancements we have made into the analytics of ‘why.'”
With headquarters in Manchester, UK, and offices in New York, Los Angeles, Chicago and Silicon Valley, RealityMine’s market-leading Research as a Service (RaaS) platform enables market researchers to actively engage with opt-in panelists regarding their daily behavior, while passively collecting and analyzing their digital activity across devices including mobile phones, tablets, PCs and smart TVs. Today, RealityMine operates in over 20 countries around the world and on every continent except Antarctica.