Press Release

RealityMine Named 2015 Red Herring 100 Global Winner

By November 24, 2015 No Comments

Red Herring 100 Global Award Recognizes Most Promising Startups from Around the World

RealityMine, a leading global provider of mobile market research technologies and consumer analytics, has been named a 2015 Red Herring 100 Global Winner.

Since 1996, the Red Herring Top 100 award has highlighted the top startups from Asia, Europe and the Americas judged to be most promising. Hundreds of companies from each region are reviewed in a rigorous three-step process that looks at all aspects of the company. The Global 100 is selected from among the top private companies selected in regional competitions in Europe, North America and Asia. RealityMine was a 2015 Red Herring Europe Top 100 winner.

Red Herring uses more than 20 criteria to analyze companies. Some criteria are scale-based and some are absolute numbers. Criteria include, but are not limited to, level of specialty; IP in the solution created through internal R&D; disruptiveness of the solution in its respective markets; venture investment; international footprint (including international employees); revenues and the company’s overall globalization; growth rate; technological advantage and CEO/Team experience and track record.

“With the incredible speed of development occurring among technology companies around the world and the great diversity and innovation that fuels them, it is truly an honor to be recognized by Red Herring as being among the top 100, ” said Garry Partington, RealityMine CEO. “The ongoing explosion in the use of connected devices, will further marketers’ thirst for detailed, real-time single-source data and analysis and this recognition reaffirms our view that RealityMine is uniquely positioned to service this need as evidenced by the 200% year over year growth.”

RealityMine uniquely combines proprietary passive mobile metering technology with active eDiary and other in-the-moment survey tools to quantify the context of consumers’ daily lives and their media consumption behaviors.

RealityMine’s TouchPoints syndicated research service is used by major media agencies and owners for granular day in the life insights, cross-media audience flows and to track the consumer journey along the path to purchase. The TouchPoints data is unique in its ability to identify the role moods and emotions play in ad receptivity and motivation to purchase.

By the end of 2015, RealityMine will be capturing data from more than 50,000 people representing more than 350,000 days of data and generating nearly 1,000,000,000 behavioral data points per year. This will provide marketers with one of the richest behavioral and contextual databases available.