New Product Provides Daily Summary of Passively Collected Data on Each Panellist
RealityMine today announced the addition of RealLife Profiles to its data product offerings.
RealLife Profiles provides a daily summary, on each panellist, of the apps used and the top-level websites visited within the day. Oftentimes, raw passive data can be complex or confusing, but RealLife Profiles enables this succinct snapshot of passively metered data on each panellist, which panel owners can use for advance profiling or improved targeting on sample and to complement survey responses.
Chris Shaw, Director of Operations at RealityMine, commented: “We developed this product with panel owners in mind to support richer and deeper insight, and to increase the return on investment for their panel. We will continue to work to expand our RealLife data product suite to enable high quality, processed passive data output from our best-in-class metering technology, RealityMeter.”
RealLife Profiles is tailored for seamless panel integration, and covers panellists using both Android and iOS devices.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England.