RealityMine today announced the addition of RealLife Audio to its product offering.
RealityMine is now able to capture and report on the streamed audio content that opted-in panellists have listened to across a range of music, radio, podcast, and audiobook streaming services. The data provided to clients will include information such as the name of the application used, the content being listened to, and the duration over which it was consumed.
“In the US, streamed music accounted for 85% of music industry revenue in 2020, podcast advertising spend is on track to surpass the $1bn mark in 2021, and audiobook sales are on track to achieve a compound annual growth rate of over 20% in the coming years. It is clear that the measurement of audio services is rapidly becoming an essential pillar in measurement and insight strategies.” comments Billy Grant, Head of Product at RealityMine. “RealLife Audio provides our clients with research-ready data that will provide an unparalleled view of audio content consumption across sectors continuing to see signification investment and ongoing disruption.”
RealityMine’s RealLife Audio feed will deliver a standardised, single source feed of the audio players that opted-in users are using and the content they are listening to. Alongside existing feeds that provide insight into web browsing, app usage, physical location, and streamed video on demand viewing, RealLife Audio represents another step in providing comprehensive user measurement.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London, Stockholm and Sydney.