RealityMine Strengthens in North America
RealityMine today announced the appointment of Joe Mason as Senior Vice President of Client Development, based in New York.
Mason joins with over 15 years’ experience at companies including Survey Sampling International, Lucent Technologies and UsableNet, bringing expertise in mobile technology and research solutions. Most recently, he was at Research Now, supporting clients with projects such as digital ad effectiveness measurement, audience validation, and other digital and media research solutions.
“Researchers today require a more comprehensive picture—cross platform, cross device—of the mobile, connected consumer than ever before to gain full insight. RealityMine’s passive metering technology is the superior choice in enabling this,” said Mason. “I am excited to join the business and look forward to supporting our client base in North America with implementing our technology for better understanding of today’s mobile consumer.”
RealityMine CEO Chris Havemann added, “We are delighted to have Joe on board and based in the US, a key market for us. We are committed to investing in our clients through hiring great people and developing best in class products to support their research needs.”
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England, with offices in London, New York and Sydney.