RealityMine announced today that it has received a significant follow on investment from existing investors Kennet Partners in conjunction with other shareholders to accelerate product development and further geographic expansion. In parallel Chris Havemann will be taking the helm as CEO.
Previously, Chris was the co-founder and for 11 years CEO of Research Now, now Research Now–SSI. He later served as the CEO of RatedPeople.com for several years, the UK’s largest online marketplace for home improvement.
Hillel Zidel, Managing Director at Kennet, commented on Chris’ appointment: “Chris co-founded Research Now when ‘online’ was revolutionising the survey research industry. Whilst there were some enthusiastic early adopters, there were many people slow to transition from offline to online. He grew the company over 11 years to over $200m in revenue to become global leader in the online research panel category, and he led the acquisitions of Peanut Labs and Conversition, pioneers in social media research. We are very excited that he will be working in this capacity at RealityMine as behavioural data and passive metering continue to emerge as the next research innovation to change the market research industry.”
Havemann added: “Market research today without behavioural data is like a jigsaw puzzle with missing pieces. RealityMine is the gold standard, capturing more data than anyone else, all in an ‘insight-ready’ format. We are committed to continuing to invest in our products to support our clients in ensuring they have a fuller, more accurate picture in all of their research studies.”
RealityMine currently serves as the preferred metering technology partner for some of the world’s largest market research agencies and panel companies.
About Kennet Partners
Kennet is a leading international growth equity firm that invests in companies in Europe and North America. Kennet supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value. Kennet is an experienced investor with approximately $700 million in funds under management. For more information: www.kennet.com. Kennet Partners Limited is authorised and regulated in the UK by the Financial Conduct Authority.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England.