RealityMine and Qrious Insight today announced a new partnership to deliver proprietary permissioned-based mobile behaviour data assets for consumer-centric organisations globally.
RealityMine offers best-in-class digital behaviour data collection technology for license and by partnering with Qrious Insight, is now able to offer behavioural custom panel building and community management along with behavioural targeted surveys for brands and their agencies.
Qrious Insight brings the capability to scale panels worldwide and build data assets aligned with client demand. The founding team have all held senior roles at Dynata (formerly Research Now / SSI), Nielsen, Kantar and Embee Mobile, creating and managing some of the largest and most robust measurement panels available to the industry, offering a true global data footprint to clients and partners.
Clients can now access global panel building and management services for both short term and long term continuous measurement panels. The partnership will enable clients to integrate consumers’ digital behaviour data into their research and marketing activities and to augment proprietary data assets to support their customer, marketing, and product development strategies. Clients will be able to:
- Observe whole category view including competitor customer behaviour
- Access channel partners consumption and purchasing
- Analyse online and offline purchase funnel activity
- Conduct research based on actual observed panellist behaviour
- Understand the ‘why’ behind the behaviour
“The transformative role of mobile within society has fundamentally changed consumer relationships with brands, particularly in disrupted categories such as retail, travel and food delivery, where the mobile device is key. Combined with changes in privacy and tracking regulations, the need to understand the mobile connected consumer has never been greater,” said Chris Havemann, CEO of RealityMine. He continued: “Our partnership with the innovative team at Qrious Insight will allow many more organisations to take advantage of the opportunities presented by the dynamic and rapidly changing consumer environment.”
“When choosing a technology partner to enable us to integrate behavioural data into our product suite, RealityMine was the stand out choice. We look forward to working together to support clients globally,” said Andrew Moffatt, CEO of Qrious Insight.