Nepa, a leading consumer research and analytics company, and RealityMine, a leading behavioural data technology provider, announced today a strategic partnership which will further enable Nepa’s digital behavioural data solutions—including strategic insights for its Omnichannel Path to Purchase and tactical insights for Nepa Digital Pulse.
Nepa’s Omnichannel Path to Purchase enables strategic insights using both behavioural and attitudinal data. By bringing together behavioural and stated data over the entire time frame of a purchase cycle—shopper motivation, mindset and behaviour—Nepa’s clients will be able to understand what drives conversion behaviour across channels and touchpoints. The RealityMine technology will also support Nepa Digital Pulse, which delivers quick turnaround insights on digital consumer point of influence and search.
“Using RealityMine’s best in class passive behavioural data collection technology will empower our clients to truly understand the mobile, connected consumer,” said Lindsay Parry, Managing Director at Nepa UK. “The behavioural data collected through RealityMine’s technology provides the foundation for the analysis of ‘what’ shoppers are actually doing online. Combining this with Nepa’s usage and attitude data, Nepa creates a unique, single source of behaviours and attitudes and uses advanced analytics to glean new insight into ‘why’ shoppers behave the way they do, helping clients understand where to play and how to win,” she continued.
“We’re thrilled to be selected by Nepa as their technology partner for behavioural data collection,” added Alex Sunnerstam, Senior Vice President of Data Partnerships at RealityMine. “Especially in today’s environment, everyone is spending more time online and behavioural data is more important than ever in customer insight for a fuller, more accurate picture.”
Headquartered in Stockholm, with offices in Norway, Finland, Denmark, UK, USA, and India, we help some of the world’s most reputable brands in more than 50 countries to optimize customer experience investments and get more effect out of their marketing and sales. Nepa has won the Swedish business newspaper Dagens Industri’s Gasell award six times since 2011 for its rapid organic growth. The company is publicly traded at the Nasdaq First North Growth Market stock exchange since 2016. For more information, visit nepa.com.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London, Stockholm and Sydney.