Starting Sunday, September 27, the RealityMine team will be in Dublin for the ESOMAR Congress 2015. This year’s conference aims to bring together the largest international research audience to define, discover, dream and delight at the latest REVELATIONS in research, marketing and advertising.
Are you attending the ESOMAR Congress? We look forward to seeing you and connecting. Please reach out to Alice.Sylvester@RealityMine.com and let us take you out for a coffee or dinner.
This four-day event will bring together more than 1,000 market research professionals from across the globe to share insights, innovation and research findings. Over 100 speakers from a mix of brands, agencies and market research firms are slated to provide thought leadership and engaging discussions.
RealityMine will be hosting a breakfast session Tuesday morning, September 29, on ‘The Power of Context’ – an in depth look at the power of mobile measurement and see the consumer from a perspective you’ve never seen before (see synopsis below).
Please Register Now as space is limited.
Every day, consumers are bombarded with messages, opportunities and experiences that shape their behavior. Smartphones provide an incredible opportunity to understand the individual moments that make-up the day-to-day consumer experience.
However as researchers there are challenges to not only collecting that data, but to be able to translate that large volume of data to actionable insights and true understanding. RealityMine has developed both the technology and the research methodology to identify the true contextual nature of behavior.
RealityMine will share results from work done over the past 18 months that has led to breakthroughs and insights on determining context and relevance through the application of the right behavioral data. Looking at both active and passive data from panelists worldwide provides an unmatched granularity into the daily lives of consumers.
In addition, the RealityMine team will be exhibiting at the event, providing delegates the opportunity to discuss our industry leading technologies and how they can be applied to a variety of market research needs. If you are in Dublin for the event, be sure to stop by Stand 61 to say hello.