Using passive mobile device data collected by RealityMine, we wanted to see exactly how people’s behaviour changes when connected to Wi-Fi as opposed to when they are on a cellular network.
Most market research is still performed using traditional Pen and Paper. Just yesterday I filled in a Gfk paper form for a recent car purchase, 8 pages of questions, but for some reason I still felt compelled to do it for no reason other than I liked the salesman at the dealer, which has already skewed the sample response!
RealityMine look at the passive mobile device data for three employees who went on holiday in Europe over the summer to analyze mobile device behavior when abroad.