Get behind the numbers
According to recent stats, streamed music in the US accounted for 85% of music industry revenue in 2020, podcast advertising spend is on track to surpass the $1bn mark in 2021, and audiobook sales are on track to achieve a compound annual growth rate of over 20% in the coming years. It is clear that the measurement of audio services is rapidly becoming an essential pillar in measurement and insight strategies.
RealLife Audio helps you:
- Measure user activity and engagement with audio content across the sector
- Understand which podcast series or artists are most successful across your demographics
- Unlock longitudinal behavioural insights on how audio media is consumed in conjunction with our other RealLife data products
- Calculate market share of audio platforms across the sector
Uncover critical behavioural insights today!