RealityMine today announced the addition of RealLife Checkout to its product offering.
RealLife Checkout provides clients with a new approach for the measurement of online purchases by focusing on the data that matters most – what products were bought and how much was paid. This enhanced methodology provides clients with the ability to scale their visibility of transactions across a wider range of services.
The approach that has been developed can be deployed to any website or app where a transaction is performed. The methodology allows opted-in users to share data directly from the checkout page with no input being required; providing clients with high frequency, low latency product purchase and spend data.
The initial release will focus on hard to source data from the quick service restaurant (QSR) category, with further expansion planned across food service and rapid grocery delivery apps.
“We are excited to bring RealLife Checkout to our clients. Think of it as passive receipt scanning for digital transactions. In combination with other attributes of our RealLife data products, we are able to provide our clients with an unparalleled view of online shopping behaviour,” said Billy Grant, Head of Product at RealityMine.
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London and Stockholm. For more information, visit realitymine.com.