RealityMine today announced the addition of Disney+ to its RealLife product capabilities.
With Disney reaching over 86 million paid subscribers a little over a year after launching and Hotstar accounting for 30% of this figure, Disney have firmly cemented their position as a leading player in the streaming wars. And, RealityMine is now able to provide its clients with visibility of the content being consumed by opted-in users viewing Disney+ and Hotstar. This data will provide clients with a deep understanding of viewing activity across both film and television content being viewed on users’ devices.
“Major networks and studios are in a race to catch up with established streaming leaders such as Netflix and Amazon Prime Video,” commented Billy Grant, Head of Product at RealityMine. “With a depth of high demand content at their disposal and the high likelihood of a fundamental change in film distribution post Covid 19, we are seeing significant demand for the measurement of high growth, emerging SVOD services from our client base. The addition of Disney+ and Hotstar to RealityMine’s RealLife capabilities will provide our clients with a standardised, single source view of the titles being viewed within these services. This will provide clients with a deep understanding of the viewing reach, frequency and duration being achieved by titles within this platform.”
RealityMine enables many of the world’s largest market research and media organisations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behaviour. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London, Stockholm and Sydney. For more information, contact us firstname.lastname@example.org