The RealLife Apps report reveals the applications that panellists have installed on their device, when they are used, and for how long.
Gain a new perspective
The RealLife Apps report is event based and a record is provided for every app session — RealityMine classifies this as every time an application comes into the foreground of the device screen. As a result, applications running in the background will not contaminate the data with unwanted noise.
Use cases for RealLife Apps include:
- Measure app usage alongside browsing activity.
- Identify how various installed apps impact brand loyalty.
- Reveal how many apps are used regularly by respondents.
- Determine where apps feature in the purchase journey and what role they play.