Which apps are installed and how often are they used?

The RealLife Apps report reveals the applications that panellists have installed on their device, when they are used, and for how long.

Gain a New Perspective

The RealLife Apps report is event based and a record is provided for every app session — RealityMine classifies this as every time an application comes into the foreground of the device screen. As a result, applications running in the background will not contaminate the data with unwanted noise.

Use cases for RealLife Apps include:

  • Measure app usage alongside browsing activity.
  • Identify how various installed apps impact brand loyalty.
  • Reveal how many apps are used regularly by respondents.
  • Determine where apps feature in the purchase journey and what role they play.
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