MFour Mobile Research, the leader in Behavior Driven Research™, and RealityMine, the leader in unique insights into the mobile and digital lives of consumers, today announced their partnership to launch Connected Consumer Data™.
The solution leverages MFour’s always on all-mobile consumer panel and RealityMine’s RealityMeter to provide clients with a single-source continuous data set that marries observed digital and location behavior with validated surveys. As a result, researchers will be able to draw insights about actual consumer actions, preferences and drivers.
“By adding best in class behavioral data collection technology to MFour’s always on all-mobile consumer panel, they are able to unlock key insights on the mobile, connected consumer,” said Chris Havemann, CEO of RealityMine. “Researchers and advertisers can now combine individual consumers’ digital and ecommerce activity along with their real-world store visits and in the moment survey responses to truly understand the omnichannel shopper.”
“Behavior driven research is where the market is going. RealityMine and MFour’s partnership is integral to making that a reality,” said Chris St. Hilaire, co-founder and CEO of MFour Mobile Research.
The Connected Consumer Data solution delivers a powerful single-source resource covering:
- Online Data to shed light on what actions consumers take on their smartphones.
- Offline Data to provide the physical, real-world location of where consumers are taking these actions.
- Event Triggered Surveys to identify and survey key panelists to find out the ‘why’ behind their observed actions.
The Connected Consumer Data solution delivers a robust feed of always-on behavior that marries key mobile activity—such as web browsing, app usage, shopping and streaming activity—to real-world location data to paint a vivid picture of consumers’ unencumbered actions, preferences and intent.
MFour is the original pioneer of Behavior Driven Research™, enabling major brands to understand consumer behavior and attitudes in the Smartphone Era. Its advanced, mobile-app research capabilities combined with its 2.5-million member, first-party U.S. panel delivers data and insights to decision makers needed to overcome challenges, seize opportunities, and achieve business success. The technology MFour creates and the consumer research services and consultation it provides embody an organizational culture and company philosophy focused on Quality, Consistency and Innovation. Learn more at mfour.com.
RealityMine enables many of the world’s largest market research and media organizations to monitor real consumers on multiple devices, across all major platforms, revealing unique insights from real life consumer behavior. The firm’s RealityMeter can be deployed across Android, iOS and desktop platforms, and is deployed by leading panel owners and research clients across five continents. RealityMine is headquartered in Manchester, England with offices in London, New York and Sydney.