TouchPoints provides in-depth knowledge and access into the lives of consumers worldwide. Merged with industry currencies — such as MRI, Simmons and TGI — the combined service offering delivers highly granular and targeted insights for optimal media planning.
Access in-depth information on the different types of media used and a combined reach curve, and gain a full understanding of the consumer’s daily journey.
Through TouchPoints, we enable you to discover:
- when media is consumed;
- where media is consumed;
- how media is consumed;
- what people are doing when consuming media;
- who people are with when consuming media; and
- how people feel when consuming media.
Build detailed plans to reach your target audience at the right moment, with the right message. TouchPoints data sets are accessible through Telmar, Nielsen IMS, MRI Reporter and our own Metis.
RealityMine’s Global Footprint: Leading the way in single-source, cross-media measurement
TouchPoints Syndicated Studies
- USA Hispanic
- UK (IPA)
Additional Markets Served
- Saudi Arabia