RealLife Websites is a daily report that provides a comprehensive view of panellists’ online browsing behaviour across mobile and desktop devices.
Gain Insight into Actual Browsing Behaviour
The RealLife Websites feed provides a session-by-session view of the domains, URLs and search queries generated by the user to provide a clear view of their actual browsing behaviour. Non-human traffic and background network are cleansed from the feed to ensure that what was viewed on screen is all that is reported.
Use cases for RealLife Websites include:
- Keyword research.
- Competitive intelligence.
- Single-source, cross-device browsing behaviour.
- User journey mapping and path to purchase measurement.