Measure panellist browsing behaviour session-by-session

RealLife Websites is a daily report that provides a comprehensive view of panellists’ online browsing behaviour across mobile and desktop devices.

Gain Insight into Actual Browsing Behaviour

The RealLife Websites feed provides a session-by-session view of the domains, URLs and search queries generated by the user to provide a clear view of their actual browsing behaviour. Non-human traffic and background network are cleansed from the feed to ensure that what was viewed on screen is all that is reported.

Use cases for RealLife Websites include:

  • Keyword research.
  • Competitive intelligence.
  • Single-source, cross-device browsing behaviour.
  • User journey mapping and path to purchase measurement.

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