Gain insight into actual browsing behaviour

The RealLife Websites feed provides a session-by-session view of the domains, URLs and search queries generated by the user to provide a clear view of their actual browsing behaviour. Non-human traffic and background network are cleansed from the feed to ensure that what was viewed on screen is all that is reported.

Use cases for RealLife Websites include:

• Keyword research.
• Competitive intelligence.
• Single-source, cross-device browsing behaviour.
• User journey mapping and path to purchase measurement.