3 October 2017 • Business Insider
MPA – The Association of Magazine Media Launches Industry-Wide Advertising Campaign Emphasizing Credibility and Trust
The Association of Magazine Media today announced that 123 magazine brands from 30 of its member companies have joined forces in an industry-wide advertising campaign to share the message that magazine media delivers the most credible, trusted, engaging content over any other form of media…
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21 July 2017 • Geektime
Top 10 tech startups maturing in Manchester
A Roman fort in what became Manchester was built around 79 CE, so the city has been important for centuries. Well over 500,000 folks call the city home, with more than two million living happily in the surrounding area. That makes it the third largest city in England…
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7 July 2017 • Media In Canada
Beer and cosmetic purchases most influenced by OOH exposure: study
Buy a two-four recently? A billboard may have helped influence you. The latest RealityMine TouchPoints study has shown that OOH exposure may benefit beer and alcohol purchases more so than any other product or sector…
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23 March 2017 • Research Live
SIMMONS RESEARCH PARTNERS WITH REALITYMINE FOR MEDIA USE INSIGHT
Cross-channel consumer intelligence company Simmons Research has joined forces with cross-media measurement firm RealityMine to help brands and media companies create more effective multi-platform media campaigns…
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7 March 2017 • Media In Canada
Weather in the morning, streaming in the evening: How Canadians use their apps
The days of reaching Canadians for their “morning paper” may be changing in more ways than one — new research from RealityMine through TouchPoints Canada reveals that Canadians are actually most likely to read a news or magazine app in the evening…
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7 March 2017 • Research Live
TOUCHPOINTS CANADA ADDS PASSIVE MOBILE USAGE DATA
The TouchPoints survey looks at a number of media to create a picture of how TV, digital, mobile, radio, PC, gaming and other media interact. Passive data collection allows research participants’ mobile activity to be automatically monitored by software on their phone, without them having to report it…
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3 January 2017 • Tom’s Guide
Roku Predicts Future of Streaming TV
Roku doesn’t just sell streaming boxes; it also produces operating systems for smart TVs. As such, the company is very interested both in what viewers are watching, and how they’re watching it. After sifting through data from a variety of reliable media analysis firms, the company put together a handful of trends that may influence how people watch TV – and how they don’t – in 2017.
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