- Market Trend Analysis: Track the steps users take before making a purchase.
- Competitor Benchmarking: Identify which products are most viewed and purchased.
- SWOT Analysis: Understand why users abandon their carts and how to reduce it.
- Strategic Positioning: Understand why users abandon their carts and how to reduce it.
Competitive Intelligence
Stay Ahead of the Competition
Understand what drives consumer usage and spend across your key competitors, from pricing and promotional tactics to creator content and new AI features.
- Audience-Driven Product Growth: Understand what users are doing across websites, apps, and competitor platforms to track user journeys to engagement and monetization.
- Product Innovation Insights: Identify the features users are engaging with across competitor platforms and walled gardens. Build proprietary intelligence to drive product advantage.
- Strategic Market Positioning: Optimize your product and partnership strategies based on a holistic view of consumer behavior and capture promising market opportunities.
- Emerging Trend Monitoring: Track early adoption of AI features and changing consumer behavior at both macro and micro levels.
Product Strategy
Innovate with Confidence
Make sure your future products and market entries are pre-built for consumer success by tapping into digital behavioral data from real people.
- First-Party Data: Identify and refine your target audiences based on their digital behaviour and engagement patterns.
- Cross-Media Measurement: Measure the effectiveness of your marketing campaigns with precise, real-world data.
- Ad Placement Optimisation: Pinpoint the best platforms and channels for ad placement, ensuring maximum visibility and ROI.
- Advertising Impact on Outcomes: Gain a deeper understanding of your audience’s path to purchase, optimising touchpoints along the way.
Advertising Intelligence
Maximum Advertising Impact
Scale the big tech walled gardens to holistically measure campaigns and link investment to outcomes. Fill in the gap between advertising spend and sales outcomes.
- Go Behind Walled Gardens: Achieve content-level measurement that goes beyond platform-level insights.
- Fill in Gaps: Track audiences on social platforms and streaming services to provide total audience insights.
- Complete Audience View: Navigate audience fragmentation, device proliferation and changing consumer preferences.
- Cross Media Measurement: Gain insights into media consumption across different devices and formats.
Audience Measurement
Deliver a Complete Audience View
Follow audiences where they go on social and streaming platforms and measure consumption cross-channel, cross-media and cross-device.
