A person wearing blue leggings and a yellow sweater sits on colorful boxes, holding a red tablet. Shopping bags are on the left.

e-Commerce

What really drives a purchase decision?
In a world where consumers bounce between search engines, LLMs, social media, apps and online shops, most data still focuses on the final click. That leaves a huge blind spot. The full path to purchase is rarely visible. That's where the real insight lives.

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RealityMine^® captures real browsing, search and purchase behaviour across the entire digital path to purchase. We reveal what influences buyers before they convert. Not just what happens at checkout.

Key Features

Path-To-Purchase Insights
Track searches, product views and checkout behaviour.
Basket Analysis
Understand what gets added, removed or abandoned across your unique competitive set.
Cross-Channel Performance Analysis
Connect web and app-based retail behaviour through the funnel.
Privacy-First Passive Data Collection
Real insights, no disruption.