Decode your entire in-app purchase path
What really drives a purchase decision?
In a world where consumers bounce between search engines, LLMs, social media, apps and online shops, most data still focuses on the final click. That leaves a huge blind spot. The full path to purchase is rarely visible. That's where the real insight lives.
Move beyond vanity metrics
RealityMine® captures real browsing, search and purchase behaviour across the entire digital path to purchase. We reveal what influences buyers before they convert. Not just what happens at checkout.
Key Features
Path-To-Purchase Insights
Understand what gets added, removed or abandoned across your unique competitive set.
Privacy-First Passive Data Collection
Real insights, no disruption.
Basket Analysis
Understand what gets added, removed or abandoned across your unique competitive set.
Cross-Channel Performance Analysis
Connect web and app-based retail behaviour through the funnel.
What you can do with RealityMine
- Know what drives conversions
- Bridge the online and offline gap
- Fine-tune pricing and promotions
- Improve targeting and customer experience