e-Commerce

What really drives a purchase decision?
In a world where consumers bounce between search engines, LLMs, social media, apps and online shops, most data still focuses on the final click. That leaves a huge blind spot. The full path to purchase is rarely visible. That's where the real insight lives.

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RealityMine captures real browsing, search and purchase behaviour across the entire digital path to purchase. We reveal what influences buyers before they convert. Not just what happens at checkout.

Key Features

  • Path-To-Purchase Insights

    Track searches, product views and checkout behaviour.

  • Basket Analysis

    Understand what gets added, removed or abandoned across your unique competitive set.

  • Cross-Channel Performance Analysis

    Connect web and app-based retail behaviour through the funnel.

  • Competitor Comparison

    See where users browse before they buy.

Know what drives conversions

Move beyond last-click attribution to see what truly influences purchase decisions.

Bridge the online and offline gap

Understand how digital touchpoints lead to real-world sales.

Fine-tune pricing and promotions

Learn how discounts and competitor activity shape buyer choices.

Improve targeting and customer experience

Use real behaviour to inform personalisation and promotional strategies.

Case Studies

Boosting Retail Sales

How a fashion retailer increased sales by 15%.

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