
RealityMine captures real browsing, search and purchase behaviour across the entire digital path to purchase. We reveal what influences buyers before they convert. Not just what happens at checkout.
Key Features
Path-To-Purchase Insights
Track searches, product views and checkout behaviour.
Basket Analysis
Understand what gets added, removed or abandoned across your unique competitive set.
Cross-Channel Performance Analysis
Connect web and app-based retail behaviour through the funnel.
Competitor Comparison
See where users browse before they buy.


Know what drives conversions
Move beyond last-click attribution to see what truly influences purchase decisions.
Bridge the online and offline gap
Understand how digital touchpoints lead to real-world sales.


Fine-tune pricing and promotions
Learn how discounts and competitor activity shape buyer choices.
Improve targeting and customer experience
Use real behaviour to inform personalisation and promotional strategies.
