The New App and AI Economy: Leveraging Competitive Intelligence to Win Big
Watch our expert panel unpack what it takes to stay ahead in an increasingly competitive, AI-driven app economy.
With over 3 million apps on the market — and new AI-native features transforming user behaviour by the day — understanding how people move between platforms, devices, and experiences has never been more important. But most app owners are still relying on narrow, first-party data that leaves huge gaps in the consumer journey.
So how do you get the full picture? And what should you do with it?
In this fast-paced and future-focused webinar, we explore:
Why competitive intelligence is no longer optional in today’s app marketplace
How to spot emerging threats and disruptors — like TikTok, Temu, or AI-powered features — before they eat your market share
What real consumer journeys look like, with up to 650 daily app interactions lasting seconds at a time
How to connect the dots between behavioural data, AI signals, and digital strategy to make smarter decisions
Why traditional search, media, and e-commerce models are under pressure — and how to respond to generative AI and walled gardens
You’ll hear from:
Chris Havemann, CEO of RealityMine
Billy Grant, Head of Product
Rolfe Swinton, CEO of Expert Engine and RealityMine Co-founder
Moderated by Dave Stanton, CMO at RealityMine
Whether you work in product, marketing, insight, or innovation, this conversation will challenge how you think about data — and what’s next in the AI and app economy.
