RealityMine® fills crucial data blind spots for global platform and app owners, revealing the full spectrum of consumers’ digital behavior. Through privacy-first in-app tracking technology, we capture what real people do across the app and web universe, from e-commerce to AI-powered search.
RealityMine® data is the foundation for smarter benchmarking against competitive apps, product and platform strategy, and proprietary AI models.
Use cases
Solutions
Reveal what drives discovery, consideration and conversion with real data on browsing, basket behaviour and purchase intent.
Track searches, product views and checkout steps
Analyse full-funnel shopping behaviour
Identify key touchpoints to improve conversion
We collect in-app behaviour data across major platforms and deliver this crucial competitive and strategic to clients.
See how our clients have leveraged RealityMine’s insights to drive their business success. Read our case studies to learn more about the impact of our solutions.
‘TikTok Unraveled: Perceptions vs. Reality’ (winner of Best International Media Research at the Adwanted Media Research Awards 2024) explores how the TikTok user behaviour and attitudes in SE Asia compares to the widely held perceptions and assumptions in the media.
Read moreAs the food delivery market races toward $1.4 trillion in revenue, restaurants are facing growing pressure to optimise pricing, promotions, and visibility, especially on third-party delivery apps.Yet many QSRs operate with a major disadvantage: they can only see what happens on their own menu, not how customers behave across the broader app environment.One leading global restaurant brand partnered with RealityMine to close this visibility gap.
Read moreVolkswagen set out to boost brand likeability and consideration among car buyers and drivers, launching #YourWagen, a multi-channel campaign spanning TV, Digital, Social, Video on Demand (VOD), and Out-of-Home (OOH). But measuring effectiveness across these diverse media—especially within the walled gardens of social media—posed a significant challenge.
Read moreWith massive consumer adoption rates, streaming has driven a permanent shift in content consumption. How engaged are consumers with competitor services? What content is appealing to high-value ad audiences? This case study answers these questions, and more.
Read moreOur latest case study, ‘Fallout: A Blast From The Past’, explores the interplay between different forms of media in today’s world of influencers and hyper-connected consumers.
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Social Media
Go beyond likes to understand real engagement
Track how users interact with content, creators and competitors across major platforms.
Creator engagement tracking
Format and platform comparisons
Brand and advertising interaction