Six essential tips for driving app success in 2026

A practical guide for app owners and product teams planning their 2026 strategy

Apps remain the backbone of smartphone experiences, but consumer behaviour is evolving faster than ever. What users discover in competitors' apps, how they respond to AI features, and where their loyalty really lies will define success in 2026.

This guide reveals the six critical questions every app owner will need to answer in 2026—backed by behavioural data that captures what real people do across the entire app and web universe.

What's inside

Discover insights including:

  • How competitive apps are reshaping user expectations
  • The real impact of AI on purchase decisions
  • Where true loyalty exists (and where it doesn't)
  • Privacy strategies that build trust and retention
  • Threats emerging from adjacent categories