AI is changing not only how marketers work, but how buyers discover, research and evaluate brands.
In this episode of After the Download, Kelsey Voss, Principal Analyst at eMarketer, joins us to explore what that shift means for today's CMO.
We discuss the growing influence of social media, creators and AI-generated answers on the B2B buying journey; why traditional attribution is becoming increasingly difficult; and why strong data foundations may matter more than the latest AI tool.
Kelsey also explains why marketers shouldn't abandon proven channels in the rush toward GEO, what brands need to understand about AI-driven discovery, and why the smartest strategy right now may simply be to test, learn and remain adaptable.
A practical look at marketing in a world where buyers — and increasingly machines — decide which sources and brands they trust.
https://www.linkedin.com/in/kelseyvoss/
AI is changing not only how marketers work, but how buyers discover, research and evaluate brands.
In this episode of After the Download, Kelsey Voss, Principal Analyst at eMarketer, joins us to explore what that shift means for today's CMO.
We discuss the growing influence of social media, creators and AI-generated answers on the B2B buying journey; why traditional attribution is becoming increasingly difficult; and why strong data foundations may matter more than the latest AI tool.
Kelsey also explains why marketers shouldn't abandon proven channels in the rush toward GEO, what brands need to understand about AI-driven discovery, and why the smartest strategy right now may simply be to test, learn and remain adaptable.
A practical look at marketing in a world where buyers — and increasingly machines — decide which sources and brands they trust.
https://www.linkedin.com/in/kelseyvoss/
All episodes copyright © 20?? RealityMine Limited. All rights reserved.
AI is changing not only how marketers work, but how buyers discover, research and evaluate brands.
In this episode of After the Download, Kelsey Voss, Principal Analyst at eMarketer, joins us to explore what that shift means for today's CMO.
We discuss the growing influence of social media, creators and AI-generated answers on the B2B buying journey; why traditional attribution is becoming increasingly difficult; and why strong data foundations may matter more than the latest AI tool.
Kelsey also explains why marketers shouldn't abandon proven channels in the rush toward GEO, what brands need to understand about AI-driven discovery, and why the smartest strategy right now may simply be to test, learn and remain adaptable.
A practical look at marketing in a world where buyers — and increasingly machines — decide which sources and brands they trust.
https://www.linkedin.com/in/kelseyvoss/
AI is changing not only how marketers work, but how buyers discover, research and evaluate brands.
In this episode of After the Download, Kelsey Voss, Principal Analyst at eMarketer, joins us to explore what that shift means for today's CMO.
We discuss the growing influence of social media, creators and AI-generated answers on the B2B buying journey; why traditional attribution is becoming increasingly difficult; and why strong data foundations may matter more than the latest AI tool.
Kelsey also explains why marketers shouldn't abandon proven channels in the rush toward GEO, what brands need to understand about AI-driven discovery, and why the smartest strategy right now may simply be to test, learn and remain adaptable.
A practical look at marketing in a world where buyers — and increasingly machines — decide which sources and brands they trust.
https://www.linkedin.com/in/kelseyvoss/
All episodes copyright © 20?? RealityMine Limited. All rights reserved.
