In Part 2 of Chris Havemann’s conversation with analyst Debra Aho Williamson, they explore how marketers must adapt as consumers increasingly use AI to research products, compare brands and make purchasing decisions.

Debra explains why retail and travel are among the categories most affected, how conversational AI reveals intent that traditional keyword searches cannot, and why first-party data remains essential.

Chris and Debra also examine the potential impact on retail media and look ahead to a world in which consumers delegate decisions and purchases to AI agents—forcing advertisers to think about how to reach not only people, but the agents acting on their behalf.

https://www.debrawilliamson.net/
https://www.sonatainsights.com/
https://substack.com/@debraahowilliamson