AI is beginning to change the way consumers discover products, evaluate brands and ultimately decide what to buy.
In Part 1 of our conversation with Debra Aho Williamson, founder and principal analyst at Sonata Insights and author of The AI Ad Economy, we explore what this shift means for the consumer journey.
Debra has spent more than 20 years studying changes in digital media and consumer behavior, from the early days of the internet through the rise of social media and now AI.
Debra takes us through how consumers are beginning to use AI differently from traditional search, how AI is compressing the journey from discovering a brand to actually buying it, and why what consumers do with AI may tell us more than what they say about how much they trust it.
Part 2 arrives in two weeks, when the conversation shifts to what these changes mean for advertisers.
https://www.debrawilliamson.net/
https://www.sonatainsights.com/
https://substack.com/@debraahowilliamson
AI is beginning to change the way consumers discover products, evaluate brands and ultimately decide what to buy.
In Part 1 of our conversation with Debra Aho Williamson, founder and principal analyst at Sonata Insights and author of The AI Ad Economy, we explore what this shift means for the consumer journey.
Debra has spent more than 20 years studying changes in digital media and consumer behavior, from the early days of the internet through the rise of social media and now AI.
Debra takes us through how consumers are beginning to use AI differently from traditional search, how AI is compressing the journey from discovering a brand to actually buying it, and why what consumers do with AI may tell us more than what they say about how much they trust it.
Part 2 arrives in two weeks, when the conversation shifts to what these changes mean for advertisers.
https://www.debrawilliamson.net/
https://www.sonatainsights.com/
https://substack.com/@debraahowilliamson
All episodes copyright © 20?? RealityMine Limited. All rights reserved.
AI is beginning to change the way consumers discover products, evaluate brands and ultimately decide what to buy.
In Part 1 of our conversation with Debra Aho Williamson, founder and principal analyst at Sonata Insights and author of The AI Ad Economy, we explore what this shift means for the consumer journey.
Debra has spent more than 20 years studying changes in digital media and consumer behavior, from the early days of the internet through the rise of social media and now AI.
Debra takes us through how consumers are beginning to use AI differently from traditional search, how AI is compressing the journey from discovering a brand to actually buying it, and why what consumers do with AI may tell us more than what they say about how much they trust it.
Part 2 arrives in two weeks, when the conversation shifts to what these changes mean for advertisers.
https://www.debrawilliamson.net/
https://www.sonatainsights.com/
https://substack.com/@debraahowilliamson
AI is beginning to change the way consumers discover products, evaluate brands and ultimately decide what to buy.
In Part 1 of our conversation with Debra Aho Williamson, founder and principal analyst at Sonata Insights and author of The AI Ad Economy, we explore what this shift means for the consumer journey.
Debra has spent more than 20 years studying changes in digital media and consumer behavior, from the early days of the internet through the rise of social media and now AI.
Debra takes us through how consumers are beginning to use AI differently from traditional search, how AI is compressing the journey from discovering a brand to actually buying it, and why what consumers do with AI may tell us more than what they say about how much they trust it.
Part 2 arrives in two weeks, when the conversation shifts to what these changes mean for advertisers.
https://www.debrawilliamson.net/
https://www.sonatainsights.com/
https://substack.com/@debraahowilliamson
All episodes copyright © 20?? RealityMine Limited. All rights reserved.
