Most companies are struggling to measure and optimize their ad spend across a fragmented digital ecosystem— Ankur Jalan uncovers the hidden hurdles marketers face today and how AI is reshaping the game.
In this episode of After the Download, we explore the evolution of marketing science over the last decade, from primitive metrics to complex, multi-platform measurement challenges compounded by rising privacy regulations.
Ankur, a seasoned measurement expert who has worked with Facebook, Snapchat, and brands like Discord, reveals why the traditional methods no longer suffice—and how the explosion of data and new platforms turn measurement into a never-ending pursuit of the elusive "truth."
You'll discover:
• Why the measurement landscape is becoming more ambiguous as third-party data and cross-platform attribution grow harder to trust
• How AI is transforming creative testing, making it faster, but risking an overload of subpar content—yet emphasizing the value of human oversight
• The shifting roles of ad platforms, highlighting their advantages like attention, intent signals, and auction dynamics—and the emerging challenges they face in a privacy-first world
• And what advertisers need to do now
In an era where ad budgets are tightly held and consumer attention is fiercely fragmented, failing to adapt could mean irrelevance—and lost revenue. Ankur’s insights offer a blueprint for navigating the chaos, turning complexity into opportunity.
Whether you're a marketing executive, data scientist, or entrepreneurial creator, this episode is essential listening if you want to stay ahead in a world where every click, impression, and consumer decision is more critical—and more complicated—than ever before.
Most companies are struggling to measure and optimize their ad spend across a fragmented digital ecosystem— Ankur Jalan uncovers the hidden hurdles marketers face today and how AI is reshaping the game.
In this episode of After the Download, we explore the evolution of marketing science over the last decade, from primitive metrics to complex, multi-platform measurement challenges compounded by rising privacy regulations.
Ankur, a seasoned measurement expert who has worked with Facebook, Snapchat, and brands like Discord, reveals why the traditional methods no longer suffice—and how the explosion of data and new platforms turn measurement into a never-ending pursuit of the elusive "truth."
You'll discover:
• Why the measurement landscape is becoming more ambiguous as third-party data and cross-platform attribution grow harder to trust
• How AI is transforming creative testing, making it faster, but risking an overload of subpar content—yet emphasizing the value of human oversight
• The shifting roles of ad platforms, highlighting their advantages like attention, intent signals, and auction dynamics—and the emerging challenges they face in a privacy-first world
• And what advertisers need to do now
In an era where ad budgets are tightly held and consumer attention is fiercely fragmented, failing to adapt could mean irrelevance—and lost revenue. Ankur’s insights offer a blueprint for navigating the chaos, turning complexity into opportunity.
Whether you're a marketing executive, data scientist, or entrepreneurial creator, this episode is essential listening if you want to stay ahead in a world where every click, impression, and consumer decision is more critical—and more complicated—than ever before.
Most companies are struggling to measure and optimize their ad spend across a fragmented digital ecosystem— Ankur Jalan uncovers the hidden hurdles marketers face today and how AI is reshaping the game.
In this episode of After the Download, we explore the evolution of marketing science over the last decade, from primitive metrics to complex, multi-platform measurement challenges compounded by rising privacy regulations.
Ankur, a seasoned measurement expert who has worked with Facebook, Snapchat, and brands like Discord, reveals why the traditional methods no longer suffice—and how the explosion of data and new platforms turn measurement into a never-ending pursuit of the elusive "truth."
You'll discover:
• Why the measurement landscape is becoming more ambiguous as third-party data and cross-platform attribution grow harder to trust
• How AI is transforming creative testing, making it faster, but risking an overload of subpar content—yet emphasizing the value of human oversight
• The shifting roles of ad platforms, highlighting their advantages like attention, intent signals, and auction dynamics—and the emerging challenges they face in a privacy-first world
• And what advertisers need to do now
In an era where ad budgets are tightly held and consumer attention is fiercely fragmented, failing to adapt could mean irrelevance—and lost revenue. Ankur’s insights offer a blueprint for navigating the chaos, turning complexity into opportunity.
Whether you're a marketing executive, data scientist, or entrepreneurial creator, this episode is essential listening if you want to stay ahead in a world where every click, impression, and consumer decision is more critical—and more complicated—than ever before.
Most companies are struggling to measure and optimize their ad spend across a fragmented digital ecosystem— Ankur Jalan uncovers the hidden hurdles marketers face today and how AI is reshaping the game.
In this episode of After the Download, we explore the evolution of marketing science over the last decade, from primitive metrics to complex, multi-platform measurement challenges compounded by rising privacy regulations.
Ankur, a seasoned measurement expert who has worked with Facebook, Snapchat, and brands like Discord, reveals why the traditional methods no longer suffice—and how the explosion of data and new platforms turn measurement into a never-ending pursuit of the elusive "truth."
You'll discover:
• Why the measurement landscape is becoming more ambiguous as third-party data and cross-platform attribution grow harder to trust
• How AI is transforming creative testing, making it faster, but risking an overload of subpar content—yet emphasizing the value of human oversight
• The shifting roles of ad platforms, highlighting their advantages like attention, intent signals, and auction dynamics—and the emerging challenges they face in a privacy-first world
• And what advertisers need to do now
In an era where ad budgets are tightly held and consumer attention is fiercely fragmented, failing to adapt could mean irrelevance—and lost revenue. Ankur’s insights offer a blueprint for navigating the chaos, turning complexity into opportunity.
Whether you're a marketing executive, data scientist, or entrepreneurial creator, this episode is essential listening if you want to stay ahead in a world where every click, impression, and consumer decision is more critical—and more complicated—than ever before.
