RealityMine® webinar to highlight power of cross-app consumer journey data

Seeing what consumers are doing on competitor apps is crucial to decision making

When it comes to understanding what real people are doing in apps, most brands and app owners are “boxed in” – limited by what they can learn from their own 1^st-party data.

RealityMine® is reminding decision makers that more and better is possible. In a March 12^th webinar, the behavioral data pioneers will reveal how greater visibility of consumers’ journeys in competitors’ apps can transform decision making. Leveraging RealityMine data on people’s use of ChatGPT, Netflix, DoorDash, and other apps, the company will show that cross-app behavioral data can be key to

• recognizing and responding to emerging app competitors, based on how people are using the new platforms
• quantifying and leveraging AI disruption in app marketplaces
• learning from the detailed journeys consumers take before and after leaving an app

With cross-app journey data, company leaders can go beyond simple download metrics to seeing the nuances of how people interact with the features, services, and promotions on competitive apps. With this information, they can

• see the triggers driving people onto, or away from, their apps
• understand what is working about features and offers in other apps
• recognize the role price may be playing in the loyalty, or defection, of their users

For app decision makers, this is nothing short of revolutionary, grounding crucial business choices – for the first time – in a clear understanding of their users’ digital lives.

AboutRealityMine®

RealityMine® is the definitive source of truth on consumer behavior across platforms and devices - anchoring digital investment in a true picture of what real people are doing across the app, web, and AI universe. We fill strategic blind spots beyond first-party data, delivering unmatched visibility of competitive threats, market risk, changing customer behavior, and emerging opportunities outside your ecosystem.

With RealityMine’s privacy-safe approach, clients can confidently allocate growth investment, shape product strategy, and secure market leadership in anAI-enabled world.