Closing the signal gap
How a full view of consumer journeys changes the strategy game
Your first-party data shows what happens within your own digital properties. What happens beyond them? This consumer behavior report from RealityMine® brings together four research stories exploring how observed digital activity can add context to AI adoption, shopping journeys, and platform competition.
That missing visibility is the signal gap — the difference between what businesses can measure within their own ecosystems and what consumers actually do across the wider digital landscape.
What's inside the report?
- AI and the changing customer journey: How search, research, and discovery are evolving.
- AI-assisted shopping during Amazon Prime Day: Emerging shopping behaviors and conversion patterns.
- TikTok vs. YouTube: Audience overlap and engagement.
- TikTok GO and travel: Is GO driving real behavioral shifts?